Thursday 18 September 2014

Men's Health Magazine Research

-First issue was released in 1988. Distributed monthly.

-Circulation statistics show that the magazine has over 20 Million readers worldwide, this includes readers in America, Britain, France, Germany and South Africa.

-The main categories of content fall under the following:

Fitness

Nutrition

Sex

Fashion

-Spin-offs created by the same magazine include the popular magazine for women, Women's Health. And also a magazine aimed at youth called MH-18, which stopped circulation in 2001. And also a book released in 2009 called Belly off Diet book

-The target audience for Men's Health magazine is men aged 18-35.

-The magazine is critiscized for focusing on physical health in a way that is considered 'extreme.' This could be because the rise in male eating disorders has soared in recent years.

-The main house style/colours for the magazine are white, red, blue and black.

-Another success for the magazine was the launch of the Ask Billy the Bartender phone app. The magazine also became one of the first to enter the apple magazine reader market.

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