For my research, I compared the adverts in 4 different Newspapers. The Independent, The Daily Mail, The Sun and The Daily Echo. I noticed both differences and similarities in my research.
The adverts in The Daily Mail, The Sun and The Independent are all mainly food adverts. Specifically budget food deals at supermarkets like Lidl, Aldi and Asda. These three supermarkets are known to be price-friendly and popular with people on a budget and families. These adverts all have an appealing salient image of the food that they are advertising and also have colourful letting to draw the readers attention to the deal. If it is to indicate price reductions, the text will be bold and red as this brings attention to the deal.
The adverts in The Sun were also aimed at marketing products like toys for children and also gaming consoles like the Play Station 3. I think that this has been done because it is nearing the time of year that people are looking for Christmas gifts and if they are on a budget then they will know where to shop to get the best deals. The target audience of people who read Tabloid newspapers like The Sun are usually young people in the lower or middle class and therefore their household income could mean that holidays such as Christmas could cause a strain financially.
The Independent surprisingly didn't have many adverts in it. All of the adverts that I saw were food and grocery shopping related. I thought that this was strange because usually a cheaper newspaper would have more adverts inside of it but this didn't. However, the Independent doesn't fit the stereotype of general cheap newspapers in terms of the house style and content.
The Daily Echo is a local newspaper and contained adverts for local companies like skip hires, plumbers and jobs. This is because The Daily Echo is mainly to inform the readers of what is going on in the area and therefore they concentrate mainly on content relating to Dorset business'.
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